Carte Noire

Carte Noire

Country: France
Year: 2013
Company website:
Customer segment: Mass consumer goods
Solution: Glorifier, customized trays and shelf talkers

An innovative and award-winning brand display

When Mondelez introduced a new brand of Carte Noire single serve coffee,
HL Display created an 
eye-catching display solution for maximizing impact
in the stores.

Carte Noire is a French premium coffee brand owned by Mondelez. Their latest
launch is a new range of single serve coffee, compatible with Nespresso coffee machines.  When introducing the new range, Mondelez wanted to support the
in-store launch with a complete, innovative and qualitative display solution.
They wanted to create an event in the coffee category and communicate the
wide range of coffee offered by Carte Noire.

The in-store communication display, which was exclusively developed by HL Display, included a cylindrical glorifier, shelf talkers with 3D effect and trays with custom front facing.

On June 19th 2014, the Carte Noire project received a Silver Award at the POPAI Awards ceremony in Paris.