For the launch of it new Nescafé coffee range called “NES”, Nestlé chose HL Display to find a solution that will catch customer attention to these products.
The aim, was to seduce the youth, aged 18 to 24, who used to move in the coffee shop chain. Different flavours have been elaborated to raise interest, and create in term, real consumption habits. Thank to the brightness and originality of the solution, the NES range emerges from the shelf.
Live edge merchandising unit and aisle sign to catch customer attention!