on-the-go
Meet the growing demand of on-the-go consumption
Convenience shopping for today’s busier lifestyles
Longer commutes, smaller households, hyper-connectivity and overall busier lifestyles are driving a new focus on convenience. For example, shoppers are shunning a big weekly shop in favour of several smaller ones, often only purchasing tonight’s dinner at smaller and more conveniently located stores.
Out-of-home and on-the-go consumption is increasing as well as meal delivery services, and with online retailers offering home delivery or click-and-collect options, physical retail is under pressure to earn the shopper’s visit. This dramatic change in shopping behaviour has many implications on the physical store such as assortment, store layout and store format.
EFFICIENT SOLUTIONS FOR FASTER-MOVING CONVENIENCE PRODUCTS
To meet the growing demand for convenience food and beverages, assortments are now populated with on-the-go options such as pre-cut fruit, salads, sushi, smoothies, coffee drinks, breakfast items and even hot food catering to different needs throughout the day. In the last decade, products marketed with convenience claims have almost doubled and currently represent 18 percent of food and drink launches worldwide.
Recommended categories:
Food to go
- Wrapped sandwiches, salads, yogurts…etc
- PET bottles with elephant foot
Pantry
- Household, boxes
- Beverage, PET bottles with elephant foot
Confectionary
- Block of chocolate
Recommended solutions for the on-the-go category
Pusher on tray shelf
- Automated front-facing for more efficient shelf management
- Suitable for a variety of packaging formats & sizes
- Easy to install and maintain
Glide mats
- Avoid perceived out of stock with automated front-facing
- Create and maintain attractive shelves that are easy to shop
- Suitable for mixing of packaging formats in the same section
Shelf divider trays
- Ensures perfect product presentation
- Easy to install and adjust
- Ambient- and cooler-friendly
Rotating shelf
- Automated front-facing for more efficient shelf management
- Faster refilling with ‘first-in-first-out’ principle
- Flexible set-up allows for various can/bottle heights
Glide Track™
Each Glide Track™ sheet is assembled by tracks and an aluminum profile at the front and rear. Glide Track™ is compatible with Roller Track™ accessories and can be customised to feature communication such as branded messages. Thanks to angle providers, the gravity effect can also be created on flat shelves.