Reasons why customers continue to buy in supermarkets

In the current omnichannel environment, traditional grocers that allow shoppers to personally select their own fresh produce with the added experience worth their time and effort will thrive.

The retail landscape is more competitive than ever with e-commerce taking market share. One significant advantage physical stores have over online shopping is they can delight shoppers with fresh food. The fresh food department is a major attraction for physical stores with fruit and veg the most important for customer satisfaction (Oliver Wyman, 2018).

A high-quality fresh produce display is the number one reason why shoppers will choose a store with many inspired by the sensation, sight and smell (Oliver Wyman, 2018). Fruit and vegetables are so critical that almost a quarter of shoppers will switch to a different store for better quality, freshness and variety (Food Marketing Institute, 2016).

Source: Oliver Wyman survey, 2017
1
%
i can touch and pick the products
1
%
i can take the products with me straight away
1
%
i like the bigger selection in supermarkets
1
%
i like the personal advice in supermakets

Reducing waste whilst growing profits

The pressure is on to create high-impact abundant-looking displays but what about stocking large amounts of inventory that can be lost to shrink?

To give the impression of abundance without wasting food and losing profit, we recommend Sigma™, a modular merchandising display system that helps to drive sales and reduce waste. Sigma™ is a shelving and racking system for coolers made of anodized aluminium where fruit and vegetables of every kind can be abundantly displayed in modular pods without the need for large inventory. Food waste is noticeably reduced and sales have shown to increase by 10 percent or more (HL test stores in France, Finland and UK, 2018).

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