fresh produce

Attract shoppers with abundant fresh produce

Fresh produce is a key sales driver

Research shows that a high-quality fruit and vegetable offering is an important reason why shoppers choose to shop at a specific store and a quarter of them will switch stores if they are not satisfied with quality and presentation. Furthermore, fresh produce is proven to drive basket size and allows physical stores a competitive advantage over online retailers as shoppers prefer to see, touch and select their own fruit and vegetables. This preference might be due to the fact that many shoppers do not trust the quality of produce purchased online.

Though research urges the importance of an abundantly displayed fruit and vegetable selection, many shoppers are still not satisfied with their local store. This can be a competitive advantage for retailers as getting the category right presents a significant upside.

Drive sales while reducing shrink

While a fresh and abundant offering of fruit and vegetables can help drive sales, this comes with a potential downside: shrink. Not only does unsold product impact profit negatively, but managing waste adds significant costs. With the focus on sustainability increasing for both retailers and shoppers, wasting food meant for human consumption is a significant social and environmental concern. Another issue can be labour cost as creating visually stunning displays often requires more attention from staff, as do the frequently changing prices typical for the category.

Recommended solutions for the fresh produce category

Fresh produce - Cooler

  • Drives sales – up to 30% sales increase in test stores
  • High durability, light and easy handling
  • Create disruption within a signpost category

Fresh produce - Ambient

  • Customise for the perfect fit
  • Create stunning displays

Shelf management pusher system

  • Automated front-facing for more efficient shelf management
  • Suitable for a variety of packaging formats & sizes
  • Easy to install and maintain

Pusher tray on crossbar

  • Automated front-facing ensures 24% less time required to manage the fixture
  • Improved product and price visibility
  • Efficient space usage

Holder for electronic labels

  • Flexible solutions for rails on shelf and single holders
  • Solutions suitable for all common ESL brands
  • Retail proof: perfect fit – made to last

Fresh produce - other

  • Designed to prevent fruit from bruising resulting in less shrink
  • Easy relocation around the store to drive impulse purchase
  • Fruit is conveniently accessible from all sides of the display

The Green Grocers, Uk

“We used to buy 2-3 boxes of bananas a week, now we’re getting 4-5 boxes from a banana tree”

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