New ingredients, formulations, colours and brands result in a large assortment that is changing constantly. If done right, this presents an opportunity for both brand suppliers and retailers to create a better and more engaging shopping experience.

CUT THROUGH THE CLUTTER AND STAND OUT

The first priority is keeping the variety of packaging shapes and sizes neatly merchandised without increasing labour time. Solutions such as shelf dividers, pushers and shelf trays are an effective way to reinforce brand visibility and keep products front-facing.

Health & Beauty products are often of higher value, especially when sold through the pharmacy and drugstore channels. Loss prevention solutions that are easy to manage and interfere as little as possible with the product packaging are important to minimise shrink.

Since this category offers an abundance of choice, guiding shoppers to find the right products for their needs is essential. Brand suppliers will also want to secure their shelf space, cut through the clutter and stand out in the crowded space. Pushers and shelf trays allow for shelf communication and differentiation while shelf lighting, glorifiers, highlighters, shelf talkers and digital screens provide essential information and bring brands to life.