Health & Beauty
Differentiation and inspiration drive Health & Beauty
Hardly any other category within the FMCG landscape is as trend-driven as this category.
New ingredients, formulations, colours and brands result in a large assortment that is changing constantly. If done right, this presents an opportunity for both brand suppliers and retailers to create a better and more engaging shopping experience.
CUT THROUGH THE CLUTTER AND STAND OUT
The first priority is keeping the variety of packaging shapes and sizes neatly merchandised without increasing labour time. Solutions such as shelf dividers, pushers and shelf trays are an effective way to reinforce brand visibility and keep products front-facing.
Health & Beauty products are often of higher value, especially when sold through the pharmacy and drugstore channels. Loss prevention solutions that are easy to manage and interfere as little as possible with the product packaging are important to minimise shrink.
Since this category offers an abundance of choice, guiding shoppers to find the right products for their needs is essential. Brand suppliers will also want to secure their shelf space, cut through the clutter and stand out in the crowded space. Pushers and shelf trays allow for shelf communication and differentiation while shelf lighting, glorifiers, highlighters, shelf talkers and digital screens provide essential information and bring brands to life.
The digital age influences beauty brands
85%* of shoppers would like in-store technology to help them with their shopping – digital screens are a great way to do so!
*Source: ShopperVista, Base 1721 British grocery shoppers, Dec 17 via IGD
Recommended solutions for the Health & Beauty category
Flip-front pusher
- Save time on shelf maintenance due to automated front-facing and faster refilling
- Always attractive shelves
- Easier and faster fixture changes – installation and planogram changes require up to 80% less time
Shelf dividers
- Save time on shelf maintenance due to automated front-facing and faster refilling
- Always attractive shelves
- Easier and faster fixture changes – installation and planogram changes require up to 80% less time
Digital screens
- Engage shoppers with interactive communication
- Guide shoppers to find the right product for their needs
- Inspire shoppers with social media content
Shelf light
- Creates disruption on shelf
- Environmentally-friendly and cost-effective
- Easy to use and install plug & play solution
Shelfliners
- Enables clear product segmentation
- Allows for effective and highly visible on-shelf communication
- Helps to highlight products and brands
Anti-theft alarms
- Improved profitability thanks to reduced shrink
- Works for a number of boxes, blister-packed and pegged items
- Minimal maintenance – battery life 4 years and running