Illuminated coloured segmentation creates a prominent store destination and attracts shopper’s attention from afar.
Creating differentiation at the shelf edge – where the sales take place – thanks to lighting is a key success factor. Lighting increases brand visability and sales. Therefore HL Display is launching a new shelf liner dedicated to lighting.
The large communication area allows to improve range and product understanding by a clear and high-end feel segmentation. Catched and guided in their choice process, shoppers are more likely to buy!