Great success for HL Display in Paris
HL Display France received a silver Popai Award for the cross merchandising unit developed for the launch of the new Nivea Care innovation by Beiersdorf.
Beiersdorf was seeking a solution that could both highlight their new product Nivea Care but also enable to present the existing products in the same range: Nivea cream and Nivea soft.
The solution was a cross merchandising 3 in 1 unit that encourages impulse purchases of all three products in this range.
